Public Relations Pioneer and nephew of Sigmund Freud

One of the most amazing things in the face of this world, to me, was the life of Edward Bernays. Born the nephew of Sigmund Freud, he would use his uncle’s ideas along with crowd psychology to pioneer his way into the world of public relations. He would tackle problems with the consideration of the behaviour of masses of people. Perhaps the days of Bernays are over and the things he did would be considered appalling today, but certainly there is much insight on grasping the tendencies of a seemingly irrational crowd/society/mass of people.

The biggest crowd I could ever imagine taking form in a relatively practical sense is the internet. Undoubtedly we browse through it individually, yet, the thinks we like, the pages we visit, are completely biased and influenced by other …internauts.

Relating to an actual memory of mine, I remember when a friend told me I should make a profile in a site called ‘myspace’, ‘it’s a place to meet people’ he said. I remember thinking at the moment: ‘ What a Continue reading »

If you’re expecting to read something about Tom Cruise, “tighty whities” or dancing with shades you’re just another victim of a marketing stunt to promote this blog. After internalizing and accepting your weakness for false advertising, it’s time for business.

Today’s demographics are way more diverse and extended than the usual; gender, age and economic status. Our market is full of different niches, which divide into sub niches, groups and cliques. Most people  see this as a problem while others see it as an opportunity, which translate into different ways of advertising products and the creation of new products.

I once heard a celebrated ad-teacher say, the creative process of an agency stops when the rules and regulations of the FCC start. Continue reading »

Trying to come up with a good and professional way to introduce myself, I noticed that there’s a lot of ground to cover in my formation as an ad professional. My name is Alan Taveras, I’m about to start  my last year of college at Sagrado Corazón, my major is advertising. This is my second week as an ad consultant, here at ML studio, and let me tell you I learned more in a week than I did last semester. People always talk about the difference in theory and practice, but man this takes the ball out of the park. In no way do I discredit all my professors and their efforts but there’s a big need for change in the formation of an ad professionals, at least in the use of the web as a medium. All their efforts and time concentrates in the traditional ways of the ad agency. Those good old days where a 15% of the media buy was the revenue. When TV, radio and newspaper where the only things you needed to sell your product, the golden days in advertising. Right now I’m in that paradox, I’ve got almost all the skills to be successful in an ad agency in the 1970’s but I will be graduating in 2010. Continue reading »

I recently read on a local blog that ads that could not be tracked were a waste of money. So I decided that from now on we would only advertize on media that could be verified and analyzed.

In the internet, we immediately thought of the following two Continue reading »

“No lo toques que es un link.” – Dont touch it, it’s a link.

The new tv ad for Banco Popular’s E-account created by Badillo Nazca Saatchi & Saatchi depicts a couple of scenes were someone sees something and immediately touches it, at that moment everyone near the person yells “don’t touch it, its a link”.

Hahaha I could’t stop laughing, immediately after Continue reading »

A great deal of our projects come from advertising agencies. And a direct effect of this is that we must stay current with the “ad-world”. Oddly enough, ad agencies themselves are a bit elusive in the “web-world”; so when we received an email from Hector Ortiz about his new project Kranios Marketing Think Tank we were psyched that he would use the internet to announce it. Continue reading »

There are many things I fail to understand. One in which I fail constantly is having a business email like name@mycompany.com and not having a website! I should use caps and 3 exclamation marks were it not bad netiquette…

I can’t stress on this enough; all attempted professionalism that went into paying less than $10 for a domain name went down the drain once you agreed to exclude a site in the domain, or worse, include Continue reading »

Driving just outside my neighborhood and everywhere thereafter, it is very common to find ads splattered on the most unimaginative and stupidly common places. It’s a joke really, sadly most of these cheap ads announce well… web pages.

Ah… yeah.
They are effective, of this I’m certain, but c’mon; is this even legal?

There are many ways to advertise websites and although you can print on a cardboard and stick it on the grass, there must be new more dignifying ideas. Such as: Continue reading »