Public Relations Pioneer and nephew of Sigmund Freud

One of the most amazing things in the face of this world, to me, was the life of Edward Bernays. Born the nephew of Sigmund Freud, he would use his uncle’s ideas along with crowd psychology to pioneer his way into the world of public relations. He would tackle problems with the consideration of the behaviour of masses of people. Perhaps the days of Bernays are over and the things he did would be considered appalling today, but certainly there is much insight on grasping the tendencies of a seemingly irrational crowd/society/mass of people.

The biggest crowd I could ever imagine taking form in a relatively practical sense is the internet. Undoubtedly we browse through it individually, yet, the thinks we like, the pages we visit, are completely biased and influenced by other …internauts.

Relating to an actual memory of mine, I remember when a friend told me I should make a profile in a site called ‘myspace’, ‘it’s a place to meet people’ he said. I remember thinking at the moment: ‘ What a Continue reading »