So I probably should have written this back when @aplusk (Ashton Kutcher) and @cnnbrk(CNN Breaking News) were having their much publicized race to 1 million followers back in April, but I really wanted the hype to die down before blogging about it and looking like I was just jumping on the bandwagon.
Twitter’s been around for a couple of years now and those of us in the industry have been using it (on and off) since then. Now that the cat is out of the bag and the mainstream’s starting to catch on, I feel like I should mention some of the reasons why it’s becoming so popular and why I use it.

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